Email Marketing has become a staple customer acquisition channel for pretty much every company at every stage. With a potential return on investment of up to 4400%, email marketing remains the best way to attract and retain customers. With more than 100 trillion emails sent each year, people have become so addicted to checking their email that they often check it up to 20 times a day.
While it’s clear that email marketing is a key channel for reaching and retaining users, what is not clear is what service to use. There are literally 100s of different services and tools for a founder to choose from, but how do you know which one is right for your business? At the end of the day, it really depends on the type of business you are running.
.For startups with more complex requirements, looking for robust APIs and documentation, SendGrid is your best option. They are the original API-driven transactional email provider. It’s incredibly easy to link SendGrid with your App using their well-documented API or SMTP.
Additionally, SendGrid works really well for companies that need to:
1. Send High Volumes of Emails: SendGrid is the largest cloud sender and they’ve built a super-fast platform that’s as scalable and as it is reliable.
2. Need a Transactional Solution: Transactional emails like sending password resets, confirming purchases, and managing subscriptions are where SendGrid thrives.
3. Achieve High Deliverability: SendGrid claims to have a 97% delivery rate compared to the industry average of 85%.
4. Collect More Data: You can easily track and compare opens, blocks, clicks, what went to spam, geography device, and ISP stats.
SendGrid is offering startups in the GSV network the Twilio SendGrid Accelerate Program, which provides companies with up to $3,000 in credits (or $249.95 per month for 12 months) to use towards the Pro 300K Plan, giving startups 300K emails per month on a dedicated IP for optimal deliverability.
GSVlabs is excited to partner with SendGrid on the Entrepreneurship World Cup and GSV Passport, as SendGrid can help startups all over the world reach their customers scalably and reliably. SendGrid is ideal for a fast-growing startup building products that aim to reach 100 of millions of users.
Join us for the Entrepreneurship World Cup to learn more about SendGrid and watch the best startups from all over the US compete for over $100k in prizes, plus the chance to pitch at the EWC Global Finals in November, where they can win $5M in cash and investment.