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Customer Data Infrastructure
Segment makes sending data to marketing and analytics tools easy. If you think of Stripe as a payment infrastructure via a single API, Segment is by analogy "customer data infrastructure" via a single API. When you use tools like Intercom, Google Analytics, Mixpanel, Hubspot, FullStory, Hotjar, Facebook Pixel, etc, you must code each one of these tools in your apps individually. Instead, you can code Segment once, and we'll send data to those tools with a few clicks. Companies like New Relic, Instacart, and DigitalOcean have used us since they were startups and have saved millions of dollars by not building pipelines themselves.
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